"I switched to this from All Free & Clear after they discontinued their powdered detergent. I prefer the powdered detergent form as it is a lot simpler to use with my top-loading machine. Because everyone in my family has sensitive skin, it is very important to me that our detergent not have perfumes that will irritate our skin. I also like the fact that the box is recycled cardboard, thus less plastic waste. Thank you Tide for continuing to offer a fragrance free powdered detergent! Laundry is a chore, but having the right tools makes it less of a pain to do. :)"